Coca-Cola Bottling Company United (CCBCU), a service provider of 30,000 Coke machines on 120 different routes throughout the southern U.S., deployed MEI Easitrax with telemetry in three of its 10 markets. The move helped boost route efficiencies by 25 percent, according to Vending Market Watch.
The CCBCU reports that route drivers have increased production rates due to the switch to Easitrax vending management solution. Drivers spend less time servicing machines and driving to those not requiring service. Machine uptime has increased for the 7,000 machines equipped with the Easitrax solution.
“This has really helped catapult our company’s profitability,” said David Sours, director of commercial leadership at CCBCU. “We have dramatically increased route efficiency, closed the loop on cash accountability and improved driver productivity. And we’ve improved customer service by being more proactive in servicing machines.”
This large-scale deployment follows a testing period in Chattanooga, TN, consisting of 250 machines. The return on investment (ROI) was 150 percent during the trial period. Productivity increased significantly. The CCBCU reportedly went from averaging 13 service calls per week down to one or fewer calls, due to a more proactive approach to machine repair.
The Easitrax vending management system is a software and hardware vending solution that provides real-time remote monitoring of individual vending machines. According to MEI, the maker of the system, the Easitrax system with telemetry helps streamline operations, increase growth and reduce overall costs.
CCBCU addresses several advantages of the Easitrax technology, including remote monitoring of machine health, increased routing efficiency, improved customer service, lower inventory and running costs, less labor and improved sales.
Coca-Cola Bottling Company United plans to equip all of its 30,000 machines with the Easitrax with telemetry technology by 2013.
Edited by Braden Becker