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October 09, 2012

Embedded M2M Solutions - GambleID Employs Locaid to Meet Mobile Location Compliance Requirements


GambleID and Locaid have forged a partnership to help the online gaming industry seamlessly verify player identity and also easily cater to the mobile location compliance requirements.

The online gaming portals are now required to verify the credentials of players using information like Drivers' Licenses, Social Security Numbers or even Birth Certificate submitted by the online players. Verification of authenticity of information submitted over the net is stated to be very tedious and for the merchant in the gaming industry it is very hard to accurately maintain and service.


Rip Gerber, CEO at Locaid commented, “Mobile is headed for the online gaming industry at warp speed. In the US, just one game, real-money internet poker, could generate $10 billion in annual revenues on mobile devices. But only if the states allow it. The only way regulators can allow real-money wagering on smartphones is when the physical location of the device is verified as within state lines. Network location from Locaid is the only non-spoofable, authenticated location source that leading gaming platforms like GambleID use to capture the incredible opportunity created by the interception of mobile, social and gaming.”

Locaid explained that it manages multi-carrier complexity for mobile brands and operates the most secure, privacy-protected location aggregation platform for wireless providers.

GambleID emphasizes that one can easily make accurate decisions about their customers if they had the correct information about them and it offers the Customer Insight Platform that provides users with a state of the art solution with the most accurate and efficient Identity, Location, Value & Risk Assessment, Anti-Fraud, and Compliance Monitoring Services available.

Now, with the integration of Locaid’s un-spoofable, carrier-grade location services into its solutions, GambleID claimed that it can deliver the state regulated layer of location validation. With the geo-location verification information authenticated and the customer account validated, the merchant now has full confidence that they have everything that they need to be in compliance.




Edited by Brooke Neuman


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