Embedded M2M Solutions - Featured Articles

Featured Article

January 30, 2013

Embedded M2M Solutions - Etisalat and Pacific Controls to Bring Joint M2M Application to Africa, Asia and Middle East


While the rest of the world is caught up in an economic crisis, the Middle East and some parts of Africa and Asia are still experiencing considerable growth.

During this growth, these countries are investing a substantial amount of capital in the infrastructure of their respective countries. Some of the companies in the Middle East are poised to take advantage of the foothold they have in this area, and the capital they have to form partnerships with established companies to offer new services.


Machine-to-Machine (M2M) is seen as the next global growth industry, and the partnership between Etisalat (News - Alert) and Pacific Controls will give them a head start in this flourishing region.

The area both companies will cover consists of 15 countries in total, and they want to introduce a sustainable development application with green IT. The approach is unusual for developing countries, as oftentimes companies don’t consider the environmental impact of these regions when they provide any type of service.

“This partnership brings a unique offering that utilizes ICT to deliver sustainable development. It leverages M2M technology to deliver managed energy services and business intelligence in real time, which helps to reduce a company's carbon footprint. We are delighted to be working with Pacific Controls on such a positive goal which shows how mobile and ICT can tangibly benefit the communities in which we live, work and play," said Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group.

As these countries keep growing, their need for power will also increase, straining not only existing infrastructure, but also the need for more resources while considering the environmental impact of using so much power.

With this agreement the M2M technology that will be put in place will give the 15 countries that are part of the coverage carbon emission reduction currently under way in the United Arab Emirates (UAE).

The benefit of M2M is it gives an organization the ability to monitor multiple sites across the world in real-time. This type of access will help the Emirates Energy Star Program determine the type of emissions companies in these countries are emitting in the environment. The program was launched in the UAE in 2011, and has since reduced 5,000 tons of CO2 emissions by monitoring more than 50 facilities with M2M technology round the clock, and determining the best way to make them efficient based on the data collected.

The goal of the program is to decrease carbon emission by 20 percent in the UAE by 2020 and also provide the same type of benefits to these countries.

"Mankind is facing unprecedented challenge of Climate Change. Pacific Controls ' Enterprise City Management Platform, coupled with Etisalat's extensive mobile network coverage, has already manifested that ICT can save the climate at the speed of light. Facilities are reducing their energy costs and carbon footprint by up to 30 percent through the Energy Star program that requires only a few days to implement. With real-time profiling of energy consumptions, participating organizations are now able to report on their carbon footprint online," said Dilip Rahulan, Executive Chairman of Pacific Controls.

Want to learn more about M2M technologies? Don’t miss the M2M Evolution Conference, collocated with ITEXPO Miami 2013, happening now in Miami, Florida.  Stay in touch with everything happening at M2M Evolution Conference. Follow us on Twitter.




Edited by Braden Becker


Back to the Embedded M2M Solutions Community


Comments powered by Disqus


Related Embedded M2M Solutions Articles