One of the biggest things BlackBerry (News - Alert) was known for before it lost its market share was the reliable applications of its OS. Enterprises and government agencies around the world relied on the secure e-mail server and intuitive platform it provided.
To lure these same customers back, the company chose a platform with the embedded navigation, maps and software components of TeleCommunicaton Systems, Inc. (TCS) in its new OS, the BlackBerry 10.
TCS is recognized around the world for supplying millions of consumers as well as government agencies with cyber security, professional services and highly secure mission-critical communications solutions.
Agencies of the U.S. Department of Defense, State and Homeland Security, U.S. Special Forces and intelligence communities are some of the partners that rely on TCS.
The map application on smartphones might not seem that critical, but ask Apple how important it is, and you’ll get a different answer. When Apple chose to get rid of Google (News - Alert) Maps, the fury the company experienced was immediate. It wouldn’t have been a problem if the replacement was as effective as Google Maps, but it fell short in several different categories.
BlackBerry no doubt learned its lesson from Apple (News - Alert), and when it was time to choose its map, local search, location services and navigation application along with the software components it decide on a true and tried company relied on by many organizations around the world. The new Z10 and the BlackBerry OS 10 comes with the Application Program Interfaces (API) associated with TCS including planned updates, features to expand any new innovations and tools for developers.
Options on the new app include:
- A feature-rich map with navigation solutions that come with points of interest and information about traffic
- A search feature that is easy to use and gives the users tools to find what they are looking
- A Native SDK developer toolkit for the OS that gives third-party developers options to add maps and other location-aware content tools in the development of their applications
"BlackBerry has embarked on an ambitious path with the development and release of the BlackBerry 10 platform, and we are delighted to be partnering with them. Navigation and LBS components are key requirements for all smartphones today. For TCS, the launch of the new BlackBerry10 smartphones will allow us to reach a truly global audience, and we are proud to be able to work with such a leading brand in the mobile space," said Jay Whitehurst, senior vice president, Commercial Software Group, TCS.
The map application alone will not drive all the customers BlackBerry lost in the past back to the company, but implementing reliable applications users can depend on is a great start.
Edited by Braden Becker