Geo-location software is quite a big deal these days. The software comes in handy when you are dealing with social media and it can come in handy for companies addressing their advertising to you. Banjo has released a new tool, called Banjo 3.3, which is geared toward making geo-location software more useful.
At the moment, Banjo 3.3 is mostly looking to help social media sites give their users an even better experience, but it’s not hard to see how this kind of tech can come in handy in the business world.
Banjo says that its new algorithm will be able to organize and distribute location information from any post that is made inside its software to a specific event. This kind of functionality gives people a better idea of what you are looking at as far as a social networking use goes. Google (News - Alert)+ is just one company giving Banjo a hard look when it comes to expanded integration thanks to its geo-location software.
“There are so many apps and services trying to show the who’s and what’s around you right now, that exploring ‘here’ is not a problem we’re trying to solve,” said Damien Patton (News - Alert), CEO at Banjo. “At Banjo, we’re focused on one thing: building contextual engines that help everyone else understand what's happening ‘there’.”
A recent study showed that when people have a better understanding of someone’s post, they will engage in that post more. The same can be applied to Banjo 3.3 which will give viewers a better understanding of their friends’ announcements. This will allow friends to better communicate and get involved. Banjo offers consolidation between several of the biggest social networking sites including Foursquare, Facebook, Twitter (News - Alert), Google+, LinkedIn, and Instagram.
Edited by Brooke Neuman