Can you remember a time when you didn’t rely on a mobile phone for communicating, sharing, taking photos, banking, playing games or getting information? I can…which is not indicative of my age, but rather how quickly the mobile landscape is growing and completely transforming our lives.
The increasing reliance on mobile devices is impacting both consumers and businesses. Just as more consumers are using their devices for everyday tasks, more business is being done via mobile devices – presentations, conference calls, mobile payments, shopping and buying are all examples of business activities performed on a smartphone or tablet.
This growing usage of mobile devices, applications and connections also means an increase in expectations for businesses to be mobile. Since mobile is a big part of how consumers today behave, they now expect connectivity and mobile access everywhere they go.
We caught up with Cari Ferrara, director of marketing at Sprint Wholesale Solutions, to discuss the evolution of mobile usage, what that means for mobile network virtual operators (MVNOs) and how private-label wireless services may be a solution to their challenges.
“Consumers’ use of mobile is what has caused the disruption in business. Retailers felt it first with showcasing and how customers are using their mobile phones while shopping. Retailers now have to consider how to meet those expectations,” Ferrara explained.
The annual enterprise revenue for MVNOs is predicted to reach $120 million by 2016 – a 33-percent increase from 2011. These operators have many opportunities to address market demographic niches and generate revenue. MVNOs need a way to not only connect with customers, but provide added value with a forward-looking mindset. They need a way to make smart business decisions and meet customer demands by offering wireless voice, phone or data services.
“Just as consumers are willing to switch brands of toothpaste or potato chips, they are increasingly open to switching wireless service providers,” Ferrara said. “The challenge of an MVNO is to be relevant outside of the national carriers. They need to create differentiation and add value through either embedding data, or using mobility to increase customer engagement and loyalty, or identifying a segment or need of the market to serve.”
The solution may fall in a private-label wireless service like Sprint Panorama. With this, a company can offer wireless voice, phone or data service under their own or preferred brand. Customers can leverage value added services such as parental controls, mobile couponing, mobile advertising, device insurance, and device financing to create a complete market solution, on top of other tools and software.
“We’re challenging the process of wholesale being about selling excess capacity by providing a more personalized, customized experience full with knowledge. For 20+ years, Sprint (News - Alert) Wholesale has been dedicated to the idea of leveraging mobility for every size of business and unique groups. The mobile space is evolving. We’re differentiated through customized solutions, not built on network and price,” Ferrara said.
Sprint Panorama provides insights to give companies a vision to grow, to own a mobile experience for their customers and to use data to make intelligent decisions. It provides MVNOs with a 360-degree view in connecting with customers and key areas to succeed, including insight into wireless networks, hardware, customer data and innovative technology.
Learn more about how Sprint Panorama can help you. Visit: www.wholesale.sprint.com
Edited by Stefania Viscusi